Engaging content tends to be the one that keeps people hooked onto the very end. For this purpose, writers usually choose the path of storytelling as it drives attention and helps everyone follow the narration. But while doing so, you also need to diversify your content as the reader needs the right information for them to be engaged. Adding in a little humour will surely go a long way, but it should never mislead facts and take things to head in the wrong direction. Apart from all that, writers should also follow their voice and stick to the style that they are comfortable with.