Here's a final note in my blog post series about writing good content on the Web that gets results. In Maria Velosa's 2009 edition of Web Copy that Sells, she suggests 5 questions your copy should answer: (Photo Credit: Shutterstock)
- What is the problem (pain, predicament)?
- Why hasn't this problem been solved?
- What is possible?
- What is different now?
- What should you do now?
As you answer these questions, you lead readers down a path towards action. Good content on the Web, when it's well written, should:
- Engage readers
- Enrich lives
If at all possible, you should strive to enrich the lives of your readers as well. Try to make their lives better by showing them how they can save time, energy or money.
Question #4: What is different now?
How will your product or service make your readers' lives different? This is where you explain who you are, how you know what you're talking about, how your product or service can help them, and what's different about your product or service that will eliminate their problem.