=> What is a Content Marketing strategy? => What is a Content Marketing information product funnel? => How does content lead to sales? => What are the psychological triggers than turn readers into buyers?
I'm still working to get the bugs out of it, but there don't seem to be many. Here's what one reader said:
"Wow! It's obvious to me how much work you put into this ebook. I am certain that I will learn something new every single time I review the 'pages'. I am also very impressed with the delivery through KnowledgeGenie --looks like a very valuable tool to get that e-book written and delivered professionally and with pizzazz!
"There's method in the madness." ~ William Shakespeare
Can you blog quickly AND create meaningful value for your readers?
It's one thing to be saving time with speed blogging tips I'm giving you here this week. But if you're writing junk that has no depth, if you're just saying what's been said before, no one will stay to read. Your readers won't subscribe, they won't buy, and they won't take any action, except to click away.
Here's the crux: how do you go deep when you're in a hurry and got a million other things to do? How can you write great blog content that serves your business marketing goals, when you've only got a half-hour?
Read books. Read Shakespeare. Go to the source. Go to the well. Read the classics, read history, read what geniuses have written. Watch movies, TV. Then blog about it.
Be smart. Turn your blog into the best darn marketing tool on the planet. Joan Stewart (The Publicity Hound) and I (The Blog Squad) will show you how. Join us January 20, 2010 at 4 p.m. ET for this Smart Blogging teleseminar. Sign up here: http://snipurl.com/smartblogging.
How do you speed up your blogging? Here are some ways I solved the blog writing problem this morning. Since I started a blog series yesterday, 6 tips for faster blogging, I already had step 1 figured out: Pick a problem.
How can I write 3 tips about this 1st step of blog writing?
(Sometimes this may take far too long, because of inner demons.... As reader M. Scott Schaffernoth commented, "Great tips for making what can be a daunting task much more approachable, especially for those who hate/fear writing.")
Sometimes what you face yourself as you write about your expertise can reveal an interesting perspective on a problem, and your readers may experience similar pain. Write about it. In this case, if your readers' pain is writing, then you've got great fodder.
6:00 a.m. Other times, you may not be sure what to say, so you'll need to do some quick research. Here's where to go, but be careful not to get lost and waste time.
What makes blogging work as the best content marketing tool there is online? I say it's the best, but maybe you don't see it that way. Maybe you see it as a chore...
Business blogging works because it's a persuasion tool. It is the most powerful marketing tool on the planet. It works because readers have a chance to know, like and trust you. KLT is essential before people buy anything from you.
It works because of reciprocity and social proof, two powerful persuasion triggers. Reciprocity is what happens when a person gives something to another: the other person feels obliged and wants to reciprocate. When you give generously of your knowledge on your blog, and respond to people's needs, you are creating a relationship of trust and building reciprocity.
How does content marketing with a blog turn into profits?
How do you turn readers into customers who buy or hire you?
How does participating in social media sites like Twitter and Facebook and LinkedIn get results in terms of new clients?
It's one thing to come up with fresh blog content that educates and entertains readers. It's another thing to sustain that energy that it takes to frequently post on your blog... especially if you're not seeing the money right away.
Stay on track with conversion goals by asking and answering these 5 questions each time you blog...