Here's an opportunity to immerse yourself for three days and learn how to write great content for the Web. This is important for any small business professional, even if you hire a copywriter for your big projects.
Why? Because everything you write on the Web, your blog posts, your Twitter messages, your email broadcasts, should do all of these things:
- Grab the attention of your ideal prospects
- Keep them interested to read your entire message
- Connect with them on a human level
- Provide useful information that appeals to learning styles
- Move your readers to some sort of action
Otherwise, your content will not market you, or build your brand, it won't attract the right people, and your business won't grow using the magnetic power of the Internet.
No other skill is as important than writing for the Web. Okay, delivering your products and services is important, but if your writing doesn't interest prospects, you won't have customers!
The American Writers and Artists Inc. (AWAI) is teaching what you need to know about web writing:
AWAI Web Copywriting Intensive:
Words That Work - Converting Your Web Traffic to Cash!
Austin, Texas, February 15-18, 2009