When did you last survey your clients and prospects? Are you asking your people good questions?
There are 3 big reasons you need to be asking your potential and current clients questions:
You need to find out who they are: demographics and psychographics.
You need to find out what they want: what are their challenges, what products would they like, what kinds of services they'd pay money for.
You also want to get their feedback, especially from those who have used your products and services.
Yesterday we had a fantastic Webinar with Dr. Jeanne Hurlbert of MySurveyExpert.com. Jeanne is the go-to person when you want to create surveys and quizzes that work to grow your business. As a Ph.D. sociologist and professor, she's worked with some big name companies as well as some entrepreneurs like Tony Robbins.
We had a GotoWebinar system malfunction yesterday, and are rescheduling the Survey Webinar with Dr. Jeanne Hurlbert for next Thursday, March 25, 2010, 4 p.m. EDT (will be recorded.)
If you've already registered, no need to do anything; you'll get notification of the event access codes.
These things are so frustrating when they happen, and I feel bad for those of you who patiently waited on the call and on the Web. To make it up, Jeanne is offering access to some really great videos on surveys, as well as a $100 discount coupon for her survey creation wizard. We promise to make up for the inconvenience and annoyance this may have caused.
What's the big obvious difference between a visitor to your website 10 years ago and one today? Probably not much in the sense that both are looking for information that can help them and their problems.
Only today, visitors are more web savvy and if they don't find what they need right away, if there's not something "in it for them," something that is obvious and easy, they're gone.
So how do you capture visitors' attention immediately with something that is clearly beneficial to them? I'm thinking a digital download in exchange for an email address, of course. And I'm thinking something that puts the focus on them and their situation... and I'm thinking about a tool that will engage them and get them to think...
Bingo, you guessed right! Ask them to take a quick survey or quiz that gives them answers. But it has to be done right. And it has to be fast, otherwise nobody's going to take time to fill it out.