Writing on the Web from Patsi Krakoff, The Blog Squad

Better Business Blogging: Get a personal trainer and buff up your blog

Every Monday I meet Pablo Healing in the gym at our club for an hour of intense, grueling, sweaty workout. Yes, that’s really his name… and even though working out with Pablo can hurt, in an odd way, it’s healing and I look forward to it!

Not that I can’t workout without him. I do. Just not as well by myself. Why? Because, like any human, I make excuses, and when it starts to hurt, I back off.

Pablo is a trainer who doesn’t allow me to ‘back off,’ because he knows humans. He knows we are capable of a lot more than we think.

Truth is, I’ve never been fitter; it’s improved my stamina on the tennis courts as well as my League match scores. Working with a personal trainer works incredibly well, on many levels – physically, mentally and spiritually.

Have you considered a personal trainer for your business blog? Can you imagine what you could achieve with The Blog Squad there along-side you as you get your blog in optimal shape?

Social Media & Blogging: What you need to know for your business

Thanks to blogging, Denise and I are a thousand times more 'findable' and we get asked to speak at various events all over the country, including virtually. It's neat being invited to share our knowledge about online marketing with people we ordinarily might never run into.

So when Leesa Barnes of Podcasting fame announced she was organizing a Social Media Telesummit, we accepted her invitation to speak about blogs immediately. The thing I like about this event, is that Leesa really walks her marketing talk. She has carefully planned out the event months ahead of time, and has gotten participation from top experts in the rapidly growing Social Media fields.

We're speaking about blogs and other 7 other social media tools such as podcasting, video sharing, and Facebook, and how they fit into online marketing this Wednesday Jan. 30, at 8 p.m. ET. We're inviting you all to come listen in.

To learn more about the telesummit event, and register for the preview call on Wednesday, go here: www.socialmediatelesummit.com/2008/.

Related post: 7 Social Media Tools: A Conversation

Free Publicity: How to Create a Media Plan

How do you get free publicity for your business? How can you create a well thought-out media plan to catch the attention of frazzled news directors, busy reporters and grumpy editors?

If you don't have a penny to spend on advertising and you want the world to know about your product, service, or cause, then you need to know how to get the attention of the media, according to Joan Stewart, aka The Publicity Hound.

Because of the importance of media publicity for a growing business, The Blog Squad is interviewing Joan Stewart Wednesday January 16, 2008 at 5 p.m. ET, for their monthly mentor program teleseminar series, Blogging and Beyond.

Attendance is free, but you must be a member of the Blogging and Beyond Mentor Program. You can join the program at  www.theblogsquad.net/mentor. A 30 day trial membership is only $9.95.

The seminar will be delivered simultaneously via telephone and live webcast where participants can submit their questions directly to The Blog Squad and The Publicity Hound.

Content Marketing: It's not enough to publish

Our friend Kathleen Gage, the Street Smarts Marketer, did a good job of answering an email from a client who questions the value of writing articles and submitting them to online article directories.

The person asks a question which many new to Web marketing wonder even if they don't actually ask it: "I personally don't know anyone who has gotten increased business from this tactic and none of my clients have either. Who is getting more business from this and what are they doing differently?"

This same question has cousins: "I'm not making any money from my blog/newsletter/website."

Kathleen turned this question into a great blog post entitled Maybe making money on and with the Internet is an out and out lie!

Here are Kathleen's 8 key points you need to think about besides just writing content:

1. How well written is the article and is it specific to a market?
2. Do you have a title that grabs people’s attention?
3. Do you have a resource box at the end of the article?
4. Is there a compelling offer you are making in the resource box that would encourage the reader to visit your website, blog or a landing page?

A Kick in the Pants for Your 2008 Internet Marketing

In 2004 I wondered if I'd done the right thing. I had quit doing my other jobs as a psychologist, a consultant, and coach. I figured that if I could focus my energies on doing just one specialty, newsletters and blogs, it would pay off and I could have the life I dreamed of: working from home on the computer with plenty of time to play tennis. No more offices, no more commuting, no more rigid working hours.

It's now 2008, and for more than two years now, the income has steadily increased. In December, 2007 we had our best month yet, 66% more than December 2006. This year I plan to earn 50% more while working 20% less.

How? By implementing effective Internet marketing systems. When you've got the right systems in place, you get the right results.

For the past few weeks we've been blogging about our new kick-butt teleseminar The Law of Action we're doing with Kathleen Gage, the Street Smarts Marketer. Most of the posts are on our Internet tips blog at www.BizTipsBlog.com and you can read about it there.

The Law of Action says any action is better than none. We'll help prioritize and simplify 4 action steps a week to you take the right actions to get results for your business. There are a few seats left, so grab yours now, it starts on Monday January 7.

Related Posts:
News Release: The Law of Attraction Works Best with The Law of Action
News Release: Doing Business on the Web
The Internet is a Tool to Build Your Business
3 Tools for Online Success - Free Audio
Video: How to Attract Clients and Build a Business on the Web
Internet Experts: How to Evaluate Who is Right for You

New Poll: What Do You Need to Master for 2008?

I'd like you to vote on which writing tasks you feel you need to learn to master the most, if you want to explode your Internet marketing results in 2008.

As you may have noticed, I've changed the name of this blog so that I can cover all the different ways writing is used to grow and market your business online. I need to know what topics interest you, the readers, the most so I can make this blog as useful and relevant to you as possible.

The poll is on the right side bar. You can pick two out of this list. If you don't find what you want on this poll, hit the comment link and tell me what you need to learn the most. Thanks, and all the best for 2008!

Writing on the Web: New Blog Name

Here's why I've changed this blog's name from CoachEzines, to Writing on the Web: I started in 2004 primarily focusing on writing great ezines and blogs, but today's Internet marketing includes many more ways to communicate. If you want to leverage the Internet to Attract, Sell, and Profit, you must learn new ways of Writing on the Web.

Read this page if you want to know more: Why Writing on the Web is Key to Internet Marketing

Web Results: Have you "Googled" yourself lately?

Honestly I wasn't interested in ego boosting, just wanted to check to see where all that content was going that we've written and posted everywhere on the Web - articles, interviews, blog posts, press releases, etc.

Plus someone asked a question about how to know if a marketer was real or not, you know, trust-worthy. So we suggested that people check their names through a Google search to see if there were negative comments or reports.

A search for Patsi Krakoff gave 37,900 results on Google, and Denise got over 30,000. So that's why we encourage our clients to write content: each time you post on the Web it increases your chances of a potential client being able to find you.

Why Should We Believe You?

...a person submitted this question to us in preparation for our teleseminar Monday December 17: 5 Traps of Internet Marketing That Can Derail Your Business.

We speak about how there's a lot of hype and fluff being sold on the Internet. So it's a valid question: what makes us any different from the other marketers?

Kathleen Gage did a great job writing about the criteria people should use when evaluating a program, and how to research an expert to find out their reputation.

This is a post full of good info and well written by both Kathleen and Denise. Read it here: http://www.biztipsblog.com/2007/12/internet-expert.html.

5 Traps, 5 Truths: 3 Women Speak Out

What are the 5 traps of Internet marketing that can eat up your time and money? Denise and I along with Kathleen Gage are speaking out on a free teleseminar Monday December 17 at 6 p.m. ET.

Discover the 5 Traps of Internet Marketing that Can Derail Your Business

We're fed up with some of the myths LIES about how to get rich quick on the Web that are hyped by testosterone-fueled ego-driven shysters. We're fed up with the hype and fluff of email marketers.

And, we're going to do something about it!

You should be getting money OUT of your marketing efforts, not throwing it away on programs that are nothing more than motivational hype.

Register here: www.blogsquadteleseminars.com/5traps/