Content Marketing Matters!
Advertising isn't working.
But if that doesn't bring up a lot of questions for you, it should.
How do you write content that's interesting and informs, but at the same time sells you, your products and your services?
When you write content that markets for your business, you face certain challenges.
On the one hand, you write so that readers will get to know you, like you and trust you.
Then, you turn around and blurt out, "Oh, and by the way, BUY MY STUFF!" Uh-huh. No, I don't think so, that doesn't work.
To top it off, you may be an independent entrepreneur or a small business without a large budget to hire copywriters and web content specialists. You may write your web pages yourself. You publish your own blog, plus an e-newsletter.
How do you learn to "do" content marketing in a way that works for your business, your targeted audience?
Ah, so many questions, so few answers. While there are a few content marketing books published, and a few more are in the works, there aren't too many places to learn what you need to know.Your content should be reviewed for how well it:
- Grabs readers' attention
- Focuses on a solution to a problem
- Educates and informs
- Entertains and engages readers
- Enriches the lives of readers
- Inspires action
- Comes up in search results for main keywords
- Gets the results you want to achieve