I got an ezine this morning, which looked so much like a blog I was baffled. I clicked over the site where the ezine is posted: each entry has the typical blog footer, like Comment...Subscribe...Forward...and icons to submit to social networking sites.
But when I clicked on the comment and forward links, it brings up an email you can send. So it's not a blog, it's an ezine with the ability to reply built in.
Elance is a site where you can find good cheap freelancers of almost any profession. Their ezine is called Elancer. What I like about this issue was they are walking their talk - they ask readers to vote on a new logo which freelancers have designed for them. Check it out and vote.
How easy is it for people to reply to your ezine? Can you ask them to vote on something? It makes me wonder why Elance didn't just do a blog, instead of copying the style and form.