It's because writing short and snappy is better on the Web than long, convoluted, and detailed. Doctors and lawyers and other highly educated people like to be correct; sometimes that takes more than one sentence.
The problem is too much information distracts a writer from getting to point quickly and clearly. I'm preparing materials for a class I'm teaching to lawyers who want to master online marketing with blog content, articles and ebooks.
I'd say it's a challenge for some lawyers to be fast and to the point about things, for fear of being wrong or misleading people. But maybe that's stereotyping and I'm making assumptions. I usually do.
Nevertheless, I've made a list of 10 content creating strategies to help write blog posts and articles for the Web, with an emphasis on being short and snappy.
Here are 10 steps that I'm sharing with them, to help anyone write faster, clearer, better.