I've just finished Scott D. Anthony's new book, The Silver Lining: an Innovation Playbook for Uncertain Times. It's well worth the read because it gives you a historical perspective on what happens in recessions, how new and exciting innovations come forth.
In fact, I based a new article on his book. Executive coaches can use this article in newsletters and blog posts, if subscribed to my newsletter services over at ContentforCoachesandConsultants.com.
You can read a brief synopsis of the article here, on my content site.
The biggest take-away for me from the book was the fact that many of our biggest companies today were founded during recessionary times. Thirteen of the 25 companies on the Dow Jones Industrial Average, as of December 2008, were formed during an economic downturn, including 3M, General Electric, Microsoft and Walt Disney.
Instead of trying to best their competitors, disruptors change the game. They typically transform existing markets or create new ones by focusing on convenience, simplicity, accessibility or affordability.
What are you doing to focus on delivering products and services that are convenient, simple, accessible and affordable?