How can you monetize your "intellectual property?" I put that in quotes because it sounds so fancy and official. Seriously, you probably know a lot and there are people out there in the world who would pay to know what you know.
We can hot-sync a lot of things, but not our brains. So how do you sell what you know? I guess the questions are:
What would people pay money to know, that you know like the back of your hand?
What's the best way to teach what I know? (text, video, audio, slide pics?)
How would I format and package that knowledge?
Who are the audience of raving fans for this knowledge, and where do I find them?
How much would they pay to learn this?
What systems and programs do I need to format, deliver, market and sell this puppy online?
"Puppy" is a much friendlier term for "intellectual property," don't ya think? There's more to this 'monetizing of knowledge' than just writing an ebook and offering it for sale. There's a couple of things to notice these days... (in case you've been too busy to notice yourself:)
Over the weekend, my eye caught the attention of an email with the words "brain," "memory," and "Valentine's gift." I slapped my forehead, what was I thinking? I forgot to buy something for "Attila the Hunney,"(my favorite husband), so I quickly read the email through.
It turned out to be a plug for someone's blog and ebook, but I checked out the blog anyway. Here's what I found, and I hope you're not making these common errors too.
Once I arrived on the blog, I was disappointed to find it was all about the author and her stuff. I really thought she was going to offer me some memory tips, but instead she asked me to buy her book. Not one tip, not even a tiny one to entice me... to make me want to buy her book.
Here are three common errors people make all the time on their blogs and what you can do about them.
Here's my video description of the new ebook I released last week, Content Marketing for Online Profits. I have to ask your forgiveness for my amateur video which I shot myself with an inexpensive Logitech Web cam, on a Sunday morning at home.
My intention was to write a polished script and do a better job than this, but I've run out of time. The important message is that if you haven't done so already, please click this link to register to gain access to Content Marketing for Online Profits.
It's an online learning program brought to you through MyKnowledgeGenie.com, which is quite amazing in itself. Check it out and let me know what you think.
If you'd like to learn about how online content works to get found, get known, get clients and make sales, register for Content Marketing for Online Profits. It's free, and from what readers tell me, it's easy to use and learn from. Click, register, get instant access. Then tell me what you think!
This is the real question, isn't it? After writing good content that educates and entertains, after posting on web pages, blogs, and a few key social media sites... how does content work to generate sales?
"Show me the money," you might say.
For some people, if the ROI can't be pin-pointed, forget about it. I'll leave the analytics to experts. Google keywords like "return on investment content marketing," for example.
There's no question that the return on investment of content marketing can be measured and proven. If it didn't, then why would 6 out of 10 marketers be spending more money on content marketing in 2010?
=> What is a Content Marketing strategy? => What is a Content Marketing information product funnel? => How does content lead to sales? => What are the psychological triggers than turn readers into buyers?
I'm still working to get the bugs out of it, but there don't seem to be many. Here's what one reader said:
"Wow! It's obvious to me how much work you put into this ebook. I am certain that I will learn something new every single time I review the 'pages'. I am also very impressed with the delivery through KnowledgeGenie --looks like a very valuable tool to get that e-book written and delivered professionally and with pizzazz!
What do you need to know about content marketing trends for your own business?
What are marketing experts telling us you need to pay attention to?
You may not have a large marketing budget or staff that keeps up with these things. Before you spend your precious money, you better be sure you're heading down the road of good investment, not letting money fly out the window.
There's no question that traditional marketing has been changing at a rapid pace, given technology and social media and new tools coming up every day. How is it going to affect you and your marketing efforts?
Here's a free ebook chock full of expert predictions, offered by ClickDocs, a specialty firm supporting best practices for whitepapers and ebooks. Ambal Balakrishnan and her colleagues have produced a fabulous ebook.
I recommend you read this because:
It's a fast read
It's full of tips on what's needed for good marketing
Besides, I was asked to contribute my two cents, and I'm proud to be among these content marketing experts.
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