Good question, similar to "what's a great restaurant" or "what makes for a beautiful woman?" No one right answer and it depends on who the "consumer" is.
My recent post on books for intelligent content marketing shows my preference for psychology and how people think. Obviously, when it comes to writing on the Web for business purposes, you've got to consider the preferences of your readers/clients/prospective buyers.
Fascinate explains the triggers behind viral marketing campaigns. I've never read anything quite like it before. Although many of the stories are familiar to me, Ms. Hogshead puts them into a marketing context.
Whether the book talks about fascinating personalities or products, it's enlightening and useful from a marketing viewpoint.
Here are the 7 triggers that cause us to be fascinated by people and stuff:
What are you reading? You may not have much time to keep up with the latest biz books in your field. But some of us (me) spend a lot of time reading. Let me share with you what I'm reading now that I think is really worthwhile.
You may wonder how these relate to writing on the web, or marketing, but trust me, they do. Psychology is the meaningful connection linking marketing to people in any field or profession.
Here's what's on my night table, my desk, my lounge chair out by the pool, and next to my stationary exercise bike:
David has had tremendous success with this book, for good reason. It's chock full of tips and success stories. Yet, can you believe this: when he published it, Facebook was only for students, and Twitter didn't really exist, at least not like it is today! That was only four years ago.
Not surprising, there's a new updated version of the book, since so much has happened with social media, video and content marketing on the Web.
You should take a look at the second edition, because it's more valuable now than it was originally. The 1st edition is so ground-breaking, it's been translated into 24 languages!
Go ahead and read David's blog about what's in the book, and then jump on over to Amazon and get your copy now. By the way, David's blog WebInkNow, is a must read for staying informed about what matters with content marketing.
What really matters to you? I mean beyond the usual success metrics...?
I know many people struggle. From what I hear from friends back in the US, some people are in seriously dire straights employment-wise, financially. No family is without loved ones who haven't found work, or if they have a job, aren't earning what they should.
Even when the economy improves (and it has in some sectors), there remains The Big Problem: there are a lot of unhappy people not finding fulfillment and meaning in life, in work, in what they do each day.
Seth Godin is an interesting human being who has brought us new ways
of thinking by writing 10 best sellers, including Unleashing the
IdeaVirus, Permission Marketing, Purple Cow,and Tribes. His latest book, Linchpin: Are You Indispensable? publishes on Amazon today.
This book is personal. It's about finding what really matters, and making a real difference in the world. Seth is concerned about what's happening, beyond the economy, beyond marketing.
I'm very concerned. Like Seth, I'm hoping there's a way for each of us to reach the kernel of genius
within... to start creating art instead of doing work... to engage in artistic leadership instead of mediocre obedience... to become more generous
with our genius.
So are a lot of other bloggers. You can learn more about what other people are saying over on Squidoo, here. Here's how you can listen to my interview with Seth:
I'm a firm believer in reading books and am amazed at how many people don't read them daily. I carry my Kindle with me and if I have to wait, I use the time to read.
(I read a quote somewhere and can't find it now, but it said something like ...'one who can read books but doesn't is on a par with one who can't read'. I think it was Oscar Wilde but like I said, I can't find it now. Let me know if it rings a bell for you.)
I am thrilled to find a site called MindTram by Colin Ude-Lewis. Colin does what I do: reads and marks up books with yellow highlighter and makes notes. But he goes a step further. He makes his notes available to you. I've just signed up for his service, Wisdom Notes.
For a small subscription fee, you can get his notes and quotes on a huge library of self-development, philosophy and business books. This is a true treasure trove for anyone who loves books, and loves expanding their thinking and knowledge. It's also a great source of content ideas for blogs and newsletters.
Where in the world do people feel most content with their lives?
According to a new report released by the Organization for Economic Co-Operation and Development (OECD), a Paris-based group of 30 countries with democratic governments that provides economic and social statistics and data, happiness levels are highest in northern European countries.
Get Content, Get Customersis written exclusively to address a new style of marketing with content that is revolutionizing the way big and small companies attract clients on and off line.
This book has as it's tag line: How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers.
It is thanks to Pulizzi and Barrett that I embarked on re-purposing this blog. Finally I had a name for the kind of marketing I was helping our clients do: market themselves by providing useful and unique content to a targeted audience.
I realized I wasn't just writing about ezines or blog writing. The big picture is content marketing, how to use content to attract customers and grow business.
I had to let out a sigh of relief when re-reading Robert Cialdini's Influence: the Psychology of Persuasion. Seems the esteemed professor and expert on compelling behaviors admits to being somewhat of an easy sell himself. Which is why he says he started studying people who fall for sales scams and ways they are influenced to act.
Whew, I'm not alone. I love a good story and easily get roped in by expert copywriters. Even when I know an offer's too good to be true, I want to buy it just to see, to make it work anyway.