How to Hot-Sync Your Knowledge to Your Audience

How can you monetize your "intellectual property?" I put that in quotes because it sounds so fancy and official. Seriously, you probably know a lot and there are people out there in the world who would pay to know what you know.

We can hot-sync a lot of things, but not our brains. So how do you sell what you know? I guess the questions are:

1. What would people pay money to know, that you know like the back of your hand?
2. What's the best way to teach what I know? (text, video, audio, slide pics?)
3. How would I format and package that knowledge? 
4. Who are the audience of raving fans for this knowledge, and where do I find them?
5. How much would they pay to learn this?
6. What systems and programs do I need to format, deliver, market and sell this puppy online?

"Puppy" is a much friendlier term for "intellectual property," don't ya think? There's more to this 'monetizing of knowledge' than just writing an ebook and offering it for sale. There's a couple of things to notice these days... (in case you've been too busy to notice yourself:)

• The Internet is changing, becoming more social
• People still use the net to find information, solve problems
• And people also like to be entertained online
• And now people expect to be able to participate in the conversations
• By now, many people are becoming jaded and don't want another ebook...

The web is supposed to be interactive, so if you're just delivering content one way, through ebooks, white papers, and pushing content without any way to engage with your visitors or to let them join in, then you're missing the boat.

I've been thinking seriously about this problem:

Learning occurs when you get a reader to think and take action.

So if you're passionate about teaching your clients, then I suggest you think long and hard about this key challenge:

How do you deliver great content that really teaches AND gets your clients to take action, to lock in the learning?

I don't have the answers, of course not. But I think this question is the real issue. If you want to teach well, and use the Internet to deliver your knowledge puppy, you'll need to solve this problem.

In search of answers, I'm interviewing Marc Manieri from JournalEngine Wednesday, February 24, 2010 at 5 p.m. ET. It's a completely free webinar, which will introduce you to the JournalEngine software. Register here, if you can't make it, there will be a recording available afterwards.

JournalEngine Webinar
Wednesday, Feb. 24, 2010
5 p.m. ET
Sign up: https://www2.gotomeeting.com/join/456032026/106873485

Comments

[Jon Buscall]

I think we have to be creative and juggle a variety of platforms: blogs, ebooks, vlogs, etc.

Obviously, it's important to establish your credentials and approach by making a variety of material available for free. But then there has to be something more cogent behind the paywall.

Thus far I've not really found any of the "top" online courses to be that great. Communities and forums that some top bloggers have created left me cold.

However, I've been really delighted with a few pod casts and ebooks I've purchased.

It's really interesting to see how this space changes over the next year or so as content marketing becomes increasingly more challenging.

[Renaissance Clothing]

Great tutorial!! It is very informative.