Branding on Twitter, etc: What You Need to Think About Before You Tweet

 
I recently had a custom Twitter background designed for my Twitter profile, @PatsiBlogSquad. and you can check it out here and tell me what you think.

A Twitter background is important in order for visitors to get a quick grasp of what you do. In the blink of an eye (or two), you want people to know what you do, and how they can find your blog and website.

So I asked the talented Kay McFarlane to tell us more about branding on social media sites like Twitter and Facebook.

Branding Yourself on Social Media Networks

Guest Post by Kay McFarlane www.HerAffiliateManager.com


Hopefully, you are spending time utilizing Social Media as a way to network and build your online contacts. Every day more and more followers are appearing on your Twitter follower list and you invite them to read your blog, follow you on Facebook. Maybe even on Plurk or  Ning.

The question I have for you is: Are you successfully BRANDING your service or self on these networks?

Your brand is what connects you across all of these networks and without some consistency you are likely losing out on some great brand marketing opportunities.

So here are some tips for successfully branding yourself across Social Media Networks.

1. Choose ONE consistent user or profile name that makes sense to your goals. (Google ‘Hermedia’ and you will see the value in this one tip)
2. Choose ONE profile photo and update it no more than every year
3. Have a logo and by-line and keep it consistent
4. Take the time to create a thoughtful profile
5. Create custom backgrounds using your BRAND

Start an excel chart to track all of your Social Media accounts and make sure you that you brand each profile by taking some time to upload your photo, custom skin (or background), and rss feeds for your blog and twitter.

If launching your brand across Social Media seems a bit daunting then consider hiring a VA or New Media PR service to help. 

(Kay McFarlane is the owner of Her Media Marketing and Design and www.HerAffiliateManager.com)