This week I've been giving you some tips on how to find a good name for your blog, because until you've found that, your account profiles on various sites won't be as laser focused and memorable. I gave you 10 tips for brainstorming creative brand names, and then some tips for tag lines. Here are 13 more branding ideas:
- Check your client testimonials and find common words or themes - this will reveal how your clients "see" you. Focus on benefit statements. What words keep coming up?
- Once you identify the words your clients are repeatedly using to 'thank you' or 'solve their problems,' check out each word at www.visualthesaurus.com for another way of saying the same thing. Use these "hot client" words and sentiments in building your sales copy, websites and blogs to reinforce your brand.
- Identify all the activities you enjoy doing outside your business. How does this create an identity for you? How can this help you discover a clever and unique brand name?
Writing articles weekly_____
Doing interviews in the media 1 to 2 times a month______
Getting client testimonials with pictures, audio, or video _________
Surveying your clients to how they "see" you and your business brand_____
Conducting teleseminars on a regular basis _______
Action Plan Wrap-Up
Persistently building a well-branded online identity will pay off many times over. If you take it step by step, within 6 to 12 months you can have a page of quality Google search results that will lead visitors to take the next step to get to know you. Create a manageable action plan for publishing content on and off the Web.
Example Action Plan
- Start blogging 2-3 times per week (after a while, get it up to 3-5 times a week for extra marketing power)
- Write and submit one article to directories every month (re-purpose blog posts)
- Comment on other relevant blogs at least once per week
- Start building up a marketing list through digital downloads and e-newsletters
- Set up a profile on one social networking site each month (pick 4-6 sites), actively participate on one or two every week
- Create joint venture projects 2-3 times per year
- Teach one teleclass per month (if you aren't doing your own yet, then buddy up with partners and offer to do free classes. It will help build your own list, and create awareness for who you are and what you can do for people)
Too much? I can assure you it isn't once you get into the swing of it. Even if you're a solo professional like I am, you can do this. Of course it's better to partner up as long as you have the right partner and your goals are the same.
Mostly, it's a question of starting and getting into action. Think things through, but get started. You'll learn a lot as you go. Better to be building your brand while you learn than not to get started at all. I may have made mistakes along the way, but I've learned so much and I've learned to persist.
We're not all going to be Copybloggers or Probloggers, but don't let your itty biz stay "itty". Get big, get branded, get into action.