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This is great list of mistakes Patsi.I'm seeing with my clients the great need for much more clarity with their message and their brand. With the way the economy has shifted in the past year, a strong personal brand is needed more than ever.

Point one makes the most impact and I think that it's the most crucial to having a successful brand. Understanding your audience is important for any campaign and looking to attract everyone will in fact produce opposite results.
Thanks got this blog post Patsi, raises a lot of important factors.

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