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I love this graphic about Content Strategy.
It's creator is Mark Smiciklas, Intersection Marketing Blog:
Based on Six Steps to a Successful Small Business Content Marketing Strategy in ContentMarketingToday, by Newt Barrett, one of my favorite content marketing experts. Don't you think Mark does a nice job of summarizing graphically what CM's all about?
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I agree with you. This diagram really simplifies the purpose of Content Marketing and how to go about it.
If only everything could be as simple as 5 steps!
Thanks for sharing Patsi.
Posted by: Jenny Pilley | October 01, 2009 at 02:37 AM