Good Is the Enemy of Great Content Marketing

Read this post: How Martha Stewart's Cupcakes Can Help You Find Inspiration by Francis Raymond on Connect the Docs Blog. Besides being a clever headline, and even if, like me, you don't like cupcakes, this post tells you a couple of ways to spice up your blog writing.

1. Go read stuff outside your field.
2. Research what other people are doing and writing.

This is why I've been running a series about what other people are doing with content marketing. You may understand everything about your field. But do you understand what others struggle with and excel at in your field?

If you're not reading your competitors' and colleagues' stuff, how can you know? There's good stuff out there, very good stuff. And a lot of bad stuff and just so-so stuff. You can get inspired by the good, bad and the mediocre.

Even if your stuff is clearly way out in front...it can be better. Here's a quote from author Jim Collins about this:

Good is the enemy of Great.

Collins says the reason we have so few great companies, great schools and great governments is because we've got so many good ones. We stop trying. It's true for your blog, your writing on the web, and your content marketing.

Related Posts:

HerMentorCenter Does Content Marketing
How Barb Sawyers Does Content Marketing
How John Agno Does Content Marketing
Sales Autopsy: Alive and Kickin'

Comments

[Francis]

Thanks for your insight and advices! Also, I wouldn't mind having your cupcake since you don't like them ;)

[Jenny Pilley]

Great post. I have been away for a little while, so it's great to return to a insightful post. I think it's true that you can become content with being good, it's about time we strive to be with the best and allow people to see that what we do is great.