Do You Commit These 2 Blog Writing Errors?

 Uh-oh. When I heard the siren I pulled over immediately. But this cop isn't like most. She's the grammar police, a business communications expert. This is what Barb Sawyers has to say in this week's guest post:

Bloggers, I love your raw energy. After decades of writing for often-stuffy business and government leaders, it's exhilarating to ride your wave.

But, there are two things you do that drive me crazy. So listen grasshopper, as I reveal the two of the most closely guarded secrets of the masters.

I'm not going to make you relearn all those boring grammar rules from school, just two  easy ones that will help readers understand and remember what you've written.

They are:

1. Confusing sound-alike contractions and possessives (e.g. it's; its). By doing this, you not only look bad, but also become more difficult to understand.
2. Unnecessarily long lists. Ask yourself: how many items can I remember if I forget my grocery list?

Allow me to expand.

1. Confusing sound-alike contractions and possessives

Although I see this on my kids' reports cards, the local TV news crawl and countless emails every day, bloggers are especially notorious. The conversational tone of blogs and the inability of spell check to catch them probably explain why.

The top mistake is confusing it's (contraction of it is) with its (possessive). Please stop.

The second most frequent mistake is mixing up you're(contraction of you are) with your (possessive of your). Cease and desist.

The third one is they're (contraction), their (possessive) and there (adverb), a bonus sound-alike gremlin.

To look smarter right away, all many of you have to do is use it's and its correctly. Unless you're aspiring to a more enlightened level of writing, simply try to avoid these big minefields.

2. Unnecessarily long lists

I've read a ton of posts extolling the virtue of lists, a technique that has also worked well for many traditional publications. Who wouldn't want to buy a Cosmopolitan with a cover that promises  5 Ways to Tell if Your Man is Cheating?

The trouble is many lists on blogs are way too long for anyone to remember. Often they enable people to ramble on instead of thinking about what want to say and how to best organize their thoughts.

Try this:

• Limit your list to no more than three to five items.
• Put the most important at the beginning and your second most important at the end.
• Save any points you didn't cover, if they're that important, for your next post.

I cannot remember 34 Way to Improve Your SEO any more than I can recall 34 items at the grocery store. The human memory is still your best bookmark, so focus on what readers' minds can store and retrieve.

I could go on about excessive wordiness, irrelevant links and much more. But I know you don't want to remember a long list.

Just focus on these two.

1. Double check everything with its, it's, your, you're and they're, their, there.
2. Limit your lists to no more than three to five points.

Easy.

Guest Post by Barb Sawyers, Stickemail & Sticky Communications blog.
Related post: How Barb Sawyers Does Content Marketing

Comments

[Nishadha]

Great post and I agree 100% with the list thing , I personally think the value of lists are getting irrelevant because of the extensive usage of lists.

[Maria Koukopoulos]

Great simple advice Barb! As a writer, I also notice the same grammar mistakes when reading posts. With lists, I agree, the shorter the better!

[Barb Sawyers]

Happy to know that others agree. But let me stress that I'm not the grammar police, just someone who wants us all to understand each other. There's no grammar jail, though we can make fun of people who don't know or care about the basics of writing.

[Jenny Pilley]

One of the most annoying aspects of content online is when things are spelt incorrectly. There is no excuse and it is so important to check spelling before putting online. The classic mistake of the 'there, their and they're' is almost on par with 'to, too and two'. Small details make the difference and can improve the response you get to your writing online.