My One Best Tip for How B2B Marketers Should "Do" Content Marketing

Don't you love it when you get asked for "your one tip?" Actually, I do love it, even though it's always hard to figure out what just "one tip" would be. It kinda helps me sort out all the stuff that goes through my mind and find bare essentials.

(This question reminds me of the game where you ask someone what three books they'd want with them on a desert island... how can you decide on only three?)

Anyway, Ambal Balakrishnan of ClickDocuments asked me this question and I thought I'd share my answers with you:

1. What is your one tip on how B2B marketers should do content marketing?

I hear so much being blogged and tweeted about "Content Marketing" these days, it’s like the Buzz-du-Jour. I’m sure it means different things to different people, depending on the size of your company and the type of products or services you’re trying to market.

Forget “how to do content marketing.” Just remember one key thing: be real. That means that you have to talk to readers and customers like real human beings do.

In a way, it should be called “personality” or “relationship” marketing. You don’t have to sell anything. Instead educate, entertain, and engage with readers.

Tell them how to solve their problems. Tell them stories. Show them who you are. Be real, be you.

2. Please recommend 3 resources for B2B marketers

• I recommend reading the book of Joe Pulizzi and Newt Barrett: Get Content, Get Customers
• And reading other Top 42 Content Marketing Blogs
• I also recommend the book Content Rich by Jon Wuebben

3. Brief bio of yourself below

Patsi Krakoff, Psy. D., is a former psychologist and journalist who has been working in online content marketing for the last 10 years helping professionals use e-newsletters and blogs to grow business.

She is co-founder of The Blog Squad, providing blog and content marketing services and consulting. She's lived and worked 20 years in Paris and San Diego, and now lives in Ajijic, Mexico, where she is an avid tennis player.

4. Your website, blogs below

www.contentforcoachesandconsultants.com
www.buildabetterblog.com
www.mind-fx.com

Comments

[Jenny Pilley]

This is a great idea for a question and I think you gave a great answer. It is so important o not jut seek opportunities to promote yourself but to get people to know you as a person not just as a service. Excellent!