The Real Problem: What NOT to Write About...

There are a lot of posts in the Blogosphere about how to choose a topic to post about, where to find content, how to link to good resources.

Even though one of the most commonly cited fears of newbie bloggers and newsletter publishers is "What will I write about?" -- I believe this isn't the real problem.

Once you get the hang of blogging, and you've developed your posting wings (2-3 times a week), the real problem is filtering out an excess of information. You must narrow down your focus. Weed out all the dead rabbit trails.

This is the real problem for most of us. I call it Reverse Writer's Block. It's when you have so many ideas and resources and things you could write about, you grind to a full halt.

The real question becomes: what business am I in? What am I in the business of selling? What do I want readers to spend money on?

I'm not denying that writing clever blog posts and newsletters that showcase your expertise isn't foremost. Nor do I diminish the quality of relationships intended in your content. But if you're in business, I'll assume that you have something to sell.

For myself, I sell executive coaching newsletter and content services. I also sell my services as a business blog coach and content marketing writing coach. And for some reason, I'm blogging mostly about content marketing and business blogging.

I neglect to write about the part of my business that brings in 50% of my revenues, Content for Coaches and Consultants. I think it's because it's a specialized niche business that might not interest the majority of my readers on this blog.

I'm thinking about changing that. Maybe I'll start sharing some of what I'm doing for executive coaches and consultants. After all, it's all about content marketing and the principles for one niche are applicable across a wide field of professions. Tell me what you think.

Comments

[LisaMarie]

Digressions into your cats' health might not be welcome but personally, I find everything that you write helpful and of interest so I hope you will continue to share it all!

With appreciation,
LisaMarie

www.LisaMarieDiasDesigns.com
Let us help you make a great online impression!

[Janet Thompson]

Wow this really resonates with me: “This is the real problem for most of us. I call it Reverse Writer's Block. It's when you have so many ideas and resources and things you could write about, you grind to a full halt.”

This is the very problem I'm having. I’ve gathered so much information that it is all so confusing. I was told to write what you know, and since I’m in the legal profession, I wrote two articles targeting my field. From there, I thought that I should focus on publicity writing, particularly press releases. I wrote and submitted them to PRWeb for a couple of clients.

From there, I decided to blend my new found publicity skills and target authors and indie artist. I’ve done interviews, blogs, etc. but still couldn’t pin point my niche. Not until now.

I’ve decided that I will focus my niche on fitness for lesbian women over 40. This will be an online magazine, which I think will allow me to use my varied talents. Now that I know what my focus is, for the life of me I can’t come up with a magazine name, which I think is hilarious.

I’m sure that I have not answered your question, but I was so excited when I finally read something that spoke to my situation, I just had to say something.

I have been receiving your emails for over six months and this is my first response. Thanks for all that you do, and if you have any suggestions for me I would appreciate hearing from you.