How to Decide What to Write, What to Read...

 I'm immersing myself in a slew of Amazon Kindle books on decision-making that I recently downloaded:

• Sway: the Irresistable Pull of Irrational Behavior by Ori and Rom Brafman
• How We Decide by Jonah Lehrer
• Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

Apparently, it doesn't matter what field you're in, everyone wants to know how come smart people make dumb decisions. To help, some very smart authors reveal the interplay between instincts, emotions, and our rational logical brains. These authors are very astute in translating the brain research along with fascinating stories.

Recently we've seen plenty of irrational behavior, whether in politics or the world of finance. And in these times of uncertainty, it's harder for everyone to make decisions. None of us can rationally predict just how hard hit we will be.

If we listen to too much CNN, we could easily succumb to fear-based decisions. Are they any better than ones made with buoyant optimism? Maybe not, but how do you find the right middle ground, that's right for you and your business?

When stressed or challenged, most of us keep on doing what we've been doing, only harder or faster, or whatever we think will work.

I am challenged to know what to write on this blog so that readers will benefit. I don't usually write about the books I read, since I used to do that over on another blog, then lost the habit.

But my gut tells me that readers might like to know more about where I get my ideas, and what motivates me to try to stay ahead of the game.

Heck, I'm not exactly a business wizard and I'd be the last to offer business advice. But I do know that being well informed has always helped me avoid doing things that won't keep on working.

In times of rapid and uncertain change, I read what the experts are saying. So it seems that now is as good a time as ever to find out how to avoid stupid decisions.

...that's my decision for now, folks.

My question for you, dear readers, what books are you reading, and which ones do you think are particularly important during these times? Hit the comment link and share...

Comments

[patmcgraw]

I am reading Convergence Marketing by Richard Rosen (http://www.amazon.com/Convergence-Marketing-Combining-Unprecedented-Profits/dp/047016493X/ref=sr_1_1?ie=UTF8&s=books&qid=1232119458&sr=1-1).

I am reading it because Richard is someone whose opinion I value.

And I completely agree with your statement:
"But I do know that being well informed has always helped me avoid doing things that won't keep on working."

[Joan Spear]

I am reading books which help me keep open to possibility, personal discovery and some that inspire and amuse. Recently, these include Predictably Irrational, Dreams From My Father, The Thirteenth Tale (fiction/mystery), and a sci-fi favorite by Asimov. Well informed is a funny phrase right now. I think in touch with human nature is my direction. There are things I don't need to be following with a fine-toothed comb right now. Feels like micromanagement in the dark.

[Mike]

I usually try to stay away from book who guarantee business or successful life.
I just don't dig these "I will tell you what is good for you" guides.

Many people today got used to have some one tell them what to do, what is wrong and what is not, just like children.

Live your own life.