I really like using Alltop.com to find blogs in niches. But recently I discovered a different category through their aggregated lists of top blogs... personalities, or as they call them, Egos!
I have no idea what their requirement is to get listed as an Ego blog, but looking at the individuals who are included, I'd say these are all big names in the Blogosphere and they have big readership followings.
Heck, some even have big heads, but for sure, they all write with larger than life personalities.
It's worth studying their blogs to learn the ways they write and include their personalities. These blogs are completely different, in various fields of expertise. But they are all strong personalities.
Here are a few of my favorites:
- Pam Slim, Escape From Cubicle Nation
- John Jantsch, Duct Tape Marketing
- Guy Kawasaki, How to Change the World
- Chris Brogan, Community and Social Media
- Bob Sutton, Work Matters
- Darren Rowse, Problogger
Folks, I could go on and on, but you make your own list of great blogs to read so you get the kind of inspiration you need for writing better blogs and newsletters. I didn't put on my list the more famous people in this category, people like Seth Godin, Donald Trump, Mark Cuban, Robert Scoble. They are also excellent.
These people all know how to write well, adding their authentic personalities into their posts. I believe we all have it in us to write just as well, if we study people who do it and do what they do, only in a way is true to our own styles, remaining authentic.

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Hi Patsi!
Thanks so much for the mention.
I, too, have no idea what constitutes an "ego" listing. I remember when the category first came out a long time ago, when Alltop was still really small, I scanned that category and thought "it would be really fun to work hard and eventually be included on this list."
Then I was shocked to find my name on it already.
It kind of reminds me of the criteria my neighborhood Peet's coffee used in my former home of Oakland, CA to choose their "customer of the week": "You have to come in a lot and we have to like you."
Nice, objective criteria. ;)
Blog on!
-Pam
Posted by: Pamela Slim | February 11, 2009 at 10:19 AM
Thanks for stopping by, Pam. You certainly do deserve to be on this list. Keep up the inspiring work you do.
Posted by: Patsi Krakoff aka The Blog Squad | February 12, 2009 at 09:54 AM