8 Writing Steps Yield $18,000 in a Month

What are the writing tasks involved in order to promote a major teleseminar program on the Internet? Obviously, you have to write a sales or landing page. But that's only one part of it. There's so much more.

Recently Denise and I along with colleague Kathleen Gage promoted a 4-week teleseminar called The Law of Action 2.0: Attract Clients and Build a Money-Making Business on the 'Net. We started by promoting a free teleseminar called The 5 Traps of Internet Marketing. We got about 1,000 people to register for the call.

From that, we promoted the paid program, registering 94 participants and netted $18,000. The program is delivered in four 90-minute sessions and includes a private Facebook group, learning guides and many resources.

But it would be a gross exaggeration to say we're earning $3,000/hour with the 6 hour program, although some Internet marketers would certainly use that calculation as bragging rights.

The truth is we spent considerable time writing the promotional materials and distributing our content in various forms all over the Internet long before the free program on June 24.

Denise is outlining all the promotional steps we did over on BizTips Blog this week. As a companion piece, I'm writing on this blog a series of posts to show you every piece of content marketing that was involved in the success of this program.

Here's a list of all the writing tasks completed over a one month period leading up to the start of the  free program June 24 and the mentor program July 1:

1. Sales copy (2 different landing pages)
2. Email marketing messages (multiple)
3. Thank you pages and thank you autoresponders
4. Survey questions & survey results report
5. Press releases (5 different ones)
6. Video tips (6 different scripts, 2-3 minutes long)
7. Blog posts (multiple over a one month period)
8. Updates posted to social networking sites: Facebook, Twitter, Linkedin, MySpace, etc.

That's what is involved in staging a successful teleseminar series that can net you substantial profits. Writing effective messages is a major component to the success of any project.

But it's not all. You must have:

• A solid online reputation and brand
• An established track record
• Credibility and expertise
• A sizable and responsive list to market to
• Blog posts and blog traffic
  
• Social media participation
• An impeccable sales and registration process in place with autoresponders, thank you messages, and clear instructions

We teach our students these steps in our Law of Action 2.0 mentoring program. And we're blogging about them as well in the coming weeks. Next post: Writing an effective sales page.

Related Posts on BizTips Blog:

Online Promotion Tips: Report
Online Promotion Tips: Report Update
Online Promotion Tips: Report Part 2

Comments

[Tynisha Thompson]

Wow! Hey Patsi, thanks for this informative behind the scenes look at how the pros do it. I'm in the process of planning my own series and was looking for a blueprint to follow.
This is helpful. Thanks to you and Denise!

[Jeffrey Alexander Brathwaite]

Hey Patsi,

This was an Awesome blog post. I am also looking to do a series with a friend of mine who is a Platinum Power Ebay seller.
Cool stuff
Thanks again

JB

[Prouning]

Hi,Finding an easy way to make money online without investing can be difficult. Joining an affiliate program and promoting the products or services advertised can be a good free way to get started with earning money on the web.

[Kathleen Gage]

Great post Patsi. You gave readers a true "insider look" into what it takes to make money on the Internet. Great job.

As you know, so often people think there is little, if any, work or strategy involved in "raking in the dough." As you, Denise and I know, strategy is so essential to success.

The people who will succeed at the process of Internet Marketing will, in fact, need to view what they are doing as a business, not something that you dabble at and send one message out to sell a product and/or service.

In addition to what you listed in your post, there is also curriculum and learning guide development.

Can one make money on the Internet? You bet! You and Denise prove it over and over. Does it take work? Yes!

Is it worth it? You bet!

Kathleen Gage
The Street Smarts Marketer

[Patsi Krakoff, The Blog Squad]

Thanks Tynisha, JB and Prouning for stopping by. Kathleen, you are so right - I didn't even mention the writing of the curriculum and learning guides.

That is actually my favorite part of all this - developing the actual content we teach. It's easy now that we have years of experience, but you still have to sift through and summarize and prioritize. That will be for another post.

Maybe you would consider doing a guest post for us here, on learning guides?

Prouning, I have never advocated affiliate programs because I believe that to promote anything online, you must have the trust of a certain group of people willing to be persuaded by you. This requires building up a following by publishing content that is relevant and useful to a targeted audience. If you have that expertise and ability to write, why not market your own stuff? Same expenses involved...

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