Branding & Blogging: Which Comes First?

Which comes first: a brand or a blog? And, is social media effective at reaching a corporate audience if that's who your intended clients are?

There’s a heated debate about these questions on some popular business blogs and you’d do well to read up on these posts.

Before embarking on a marketing plan that includes blogging for your business, you need to be aware that there’s still one big-time consultant who isn’t convinced blogging and online social networking are worth it.

Alan Weiss is a self-proclaimed contrarian, and he says, "Blogs are only effective if you already have a brand... a blog follows a brand, not the other way around."

To which a whole bunch of famous bloggers left comments to dispute Weiss. It got a little nasty and names were thrown around. Read our complete article on Build a Better Blog along with the others referenced in these posts: 

1.    BuildabetterBlog.com

2.    Alan Weiss: ContrarianConsulting.com

3.    Debbie Weil: BlogWriteforCEOs.com

4.    Newt Barrett: ContentMarketingToday.com

The only question that’s important is the one you need to ask yourself for your own business:

“How will I get found online, and when people find me online, will they grow to know, like and trust me?”

You need to be in control of your brand and the message you want prospects to get about your business. If you don’t write about your business, who will?

We’re discussing Branding and Blogging and more of the issues of getting found online on Thursday, July 10, 2008 with Arvee Robinson and Lee Pound on a free teleseminar. Details below.

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Blog Squad Events

Thursday, July 10, 8 p.m. Eastern Time

Learn the New Success Secret for Attracting More Clients and More Money – Blogging and Branding

Free Teleseminar with The Blog Squad™ and The Speak Your Way to Wealth team, Arvee Robinson and
Lee Pound

Registration details Speak Your Way to Wealth teleseminars
=>Scroll to bottom of page and click on 2008 Teleseminars

Comments

[Krishna De]

Patsy - thanks for sharing the link to Alan Weiss' article - of course written on his blog! Made for interesting reading.

Actually if all consultants don't 'get social media' that's OK. Some don't even have a web 1.0 website yet from my experience. It just means that those of us who have unlocked the opportunity it presents to be an educational marketer as an element of our marketing strategy will build a reputation and personal brand online and offline - and you guys know the power of that.

Thanks again for the link and the interesting breakfast time reading! A post worth bookmarking.