Press Release: How to Jazz Up Your Announcements

Are you using the power of online press releases to promote your events, products or services? Anyone who uses the Internet to market should be posting as many press releases online as possible. They're easy to write, and they contribute to getting found on the Web. You also benefit from links back to your site.

I recently posted about all the different kinds of writing tasks required when you promote an event or product. These include sales pages, email promotional messages, survey questions, video clip scripts, curriculum and messages on Facebook and Twitter.

Press releases are essential. The more you announce your event or product in different ways the better.

For example, we posted three different press release in the two weeks prior to an event start date. We didn't just write an announcement about what we were doing. A press release to say we're doing a teleseminar is boring. Who cares?

The focus of all three press releases was on the problems our audience faced.

One press release announced the free teleseminar on 5 Traps, one emphasized the challenges of online marketing, and the other announced the survey results asking people what their biggest Internet marketing challenges were.

Here are 3 examples of how to title and write content for announcements that focus on the audience:

Avoid the 5 Internet Marketing Traps that Can Derail Business

Small Businesses Say They Don’t Know How to Market on the Web

The 3 Biggest Challenges of Doing Business on the Web

We use ExpertClick.com but have also used and recommend PRWeb.com. Both provide excellent customer service for posting online press releases.

Comments

[Joan Stewart, The Publicity Hound]

Patsi, thanks for reminding me to write a press release about my upcoming teleseminars on "How to Use Facebook to Promote Your Business & Nonprofit."

I also like the idea that you posted three different releases. That's smart.

As a publicity expert, I get more questions about press releases than any other topic. Your readers might be interested in my free press release tutorial called "89 Ways to Write Powerful Press Releases." It's a 12-week course and you'll receive one email lesson per day.

If you stick with it, by the end, you'll know more about how to write press releases and post them online than most professional PR people.

Anyone can opt into the course at http://www.PublicityHound.com/pressreleasetips/art.htm

[Patsi Krakoff, The Blog Squad]

Thanks, Joan, for this great resource. I have downloaded and studied it a while back when I first started to use press releases for promotions. It's excellent. As a journalism student, I learned way back when, but things are different now. I highly recommend your resources to all our clients and readers. Thanks for stopping by!