Repeat the Benefits: Create a Placebo Effect

"Should I reinforce the benefits of my product on the thank you page?" One of our clients asked this question while we were reviewing his autoresponders and online content.

Of course. While this may seem obvious and common sense, many online business professionals forget that all content, even a simple thank you page or a thank you autoresponder, is an opportunity for marketing with content. But it's more than just content marketing good sense.

There's a psychological benefit. You create a placebo effect.

Scientists have proven that some pills can work to create a desired result based on the expectations of the patient. Sometimes when a medication is replaced with a sugar pill, the patient will still get the desired benefits, simply because the expectations are strong and somehow the body responds in the desired direction.

Just like a placebo effect with a pill, when you repeat the benefits of your product to the client, it raises the buyer's expectations and awareness. It increases the chances that the desired results will be experienced and noticed.

Let them know and remind them whenever you can they are going to get xyz benefits with your product. This sets up expectations.

We discuss tips and tactics for content marketing in our 4-week mentoring program The Law of Action 2.0 starting Tuesday July 1, presented by Denise and me and Kathleen Gage, The Street Smarts Marketer.

There is a discount price still available for a few more hours but you'll have to act right away. Action is certainly what we focus on a lot in the course, and we give participants 3 actions steps a week to make progress on their online marketing.

Our philosophy is that the more you act on steps (the right steps, that is), the less there is left to hang over your head, and the sooner you will start seeing results. And of course, we all have too much stuff left undone, so act now, and start attracting results: www.actandattract.com.

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Internet marketing - What does it take to succeed?

Comments

[Connie Ragen Green]

Patsi, I agree that reinforcing the benefits of what someone has just purchased does help to eliminate buyer's remorse. In addition, I send out an email right away that again gives them the feeling of confidence that comes with fast customer service. This will set you apart from others who sell online.