On our 5 Traps of Internet Marketing teleclass yesterday, almost 1000 people registered and we got some interesting questions. Here's one:
"What is the most important thing to do to get people to find your site when you cannot afford to buy placement on search engines?"
Getting found once you've got a site (website or blog) is what Denise and I call The Great Internet Challenge. We even wrote a white paper on it (if you want the long answer to this question, www.onlinemarketingchallenge.com
Short answer: Write relevant content. Then write more content. Then publish even more content on other sites such as article directories, press release sites, white papers, newsletters archived on your site, etc.
Each time you write content about your key topics, you are seeding the Internet with keywords. Like bread crumbs that lead back to the gingerbread cottage, those keywords will help readers find you.
Search engine optimization experts charge you an arm and a leg and then still ask you to do the same thing as I'm telling you here: write relevant content.
Use your keywords strategically. Okay, so you need to pay attention to that phrase and learn what that means. It's not a buzz word and it's not something only relevant to geeks.
If you're running a business and you want to get found online, you need to know which keywords are relevant to your business, i.e. what words do your readers/users/clients use to find you or to find similar businesses like yours?
But maybe that's a good post for tomorrow. Let's get back to getting found without spending money for search engine placement. I've never had excess money laying around to throw at an SEO expert. If I offend any, so be it.
The best results can be obtained through writing relevant content and publishing it all over the Web. Yes, it helps to be strategic with using keywords and keyword phrases.
You want organic search results - the kind that come because you write a lot of content about what your readers are searching for.
If you want to learn more about getting found online for your business, find out more at www.actandattract.com and join us for our 4-week mentoring program starting July 1, 2008. The price tag goes up every 2 days so don't delay. (I know, that's really mean!... but some people take forever to make up their minds, so we want to help them decide!)