How to Start a Blog Post or an Ezine: Avoid the Yawn Factor

Start strong. Please don't bore me. Do you realize that even if I do subscribe to get your blog feed, if you don't start out strong, I'll just delete you?

Here's a feed I got this morning:

"The summer season is almost here, and with it comes a lot of excitement about the outdoors. ...XYZ is a great place to share your fun with the world. Read on for the latest highlights!"

I may be a bit negative on this, but really, I can't get excited here. I can't remember the last time I got excited about the summer season.

Remember your first paragraph sentence may be the only thing someone sees.

If you've got something you're excited about, then I want to know but it better be real. I won't believe you when you say something like this. You just went from someone who has something to say to someone who is trying to sell me something. What does it mean to "share your fun with the world?"

The purpose of the first sentence is to get someone to read the second sentence. I'll bet the real reason this person started with the summer season is to try to connect with readers on common ground. But they fail because it's a ploy to get them to read on for the "latest highlights" = i.e. our products for sale.

Why can't marketing people be more authentic?

We talk about this in our Better Business Blogging report: download a free copy at www.betterbizblogging.com.