5 Ways to Enrich Your Blog Posts

Business blog authors love writing on blogs since it’s so quick and easy. You can usually post in 20-30 minutes and be done with it. That’s a great use of your marketing time, and you provide readers with valuable content to market your business.

But while ‘quick and easy’ is great, sometimes it’s not enough. Denise and I recommend you write at least one rich and meaty post a week. Stimulate your readers to think. Be profound. Go deep.

“Oh no,” you might be saying. “More time to spend on blogging!”

It gets even worse: here’s another “E” writing tip! Enrich your blog posts! First it was the 3E’s - Educate, Entertain and Engage readers.

Now there are 4 E’s! Educate, Entertain, Engage and Enrich with your blog posts!

How do you enrichen your post? Here are 5 ways. But don’t expect to be writing and posting in 20 minutes. This takes time to read, research, find quotes, and to link back to sources.

You’ll find it’s time well spent since you’ll be learning or reinforcing knowledge for yourself. You’ll improve your business blog writing, and your readers will respect you for giving them even more interesting and valuable information.

1. Add history to your post. Find out the background of whatever it is you’re writing about and tell readers how it used to be, what happened and how it is now.
2. Add quotes from books. This builds your credibility as an expert, and alerts your readers to where they need to go for more info, which books they should be reading.
3. Quote a respected authority, either from a book, a magazine interview, or better yet, an interview or email you had with this expert.
4. Add your own perspective, experiences, and stories. This illustrates the concepts you're trying to teach in a personal way and really brings things to life.
5. Add a future prediction. How will this concept play out in a year, 5 years, 10 years?

Writing blog posts can be quick and easy AND profound, but you’ll need to spend a little time doing background research and adding quality concepts.

If you want to learn more about better business blog writing, here are two suggestions:

1. Join us May 19 & 21 for Better Business Blog Writing Class - English classes were never this fun, nor productive! Check out www.betterbizblogging.com/BBBWC. We'll give you a ton of resources, checklists, articles, audio and video. Private blog writing group.
    
2. Read  related posts about Better Business Blog Writing in the category Writing Great Blog Posts. For example, this post: Reality Web: Keeping it real for readers.
   

Comments

[Connie Ragen Green]

Patsi,
This post will help me to write more meaty posts for my readers. I particularly like your suggestion to add history and future predictions about my niche.
I must admit, however, I did not realize that enrichen was actually a word until now. But then, I am not a true entellectual; just an enlightened, enlivened blogger, thanks to the great information from you and Denise over the past years.

[Patsi Krakoff, The Blog Squad]

You are welcome, Connie. Eny time. Actually enrichen comes up with a red underline and I am too lazy to check to see if it really is a word. It may just be enrich your readers. This is what happens when I'm in Mexico and it's hot...I just make things up and see if enybody catches me. That's a good excuse, no? Si, si, pienso que si. Enyway, you are a smarty pants and entellectual for sure, since you're the only one who catches me out. Blog on!

[Patsi Krakoff, The Blog Squad]

Ay, caramba. I've been corralled and turned in by the word police who won't let me use "enrichen." I've changed it to enrich. I could swear that enrichen sounds better to my ears, but then I've been living my whole life in foreign countries, so what do I know...

Can't get away with enything enymore, but at least it still starts with an 'e'...

[Melanie Kissell]

Patsi ...

As always, I'm very appreciative of all the invaluable tips and tricks you have to offer.

I'm predicting there will soon be a 5th "E".
I'll guess "Energize"!

My hat goes off to you,

Melanie Kissell
MLM Coach/Mentor

[John Fentress]

Patsi,

I am continually amazed and delighted by the wealth of information you have provided us with.

I am new to the blogging game, and the advice you (and Denise, and Kathleen) have offered is invaluable.

Impressive!

Thanks so much.

John Fentress
Eugene, Oregon

[Patsi Krakoff, The Blog Squad]

Thanks, John, Melanie, glad to help.