I've been in an unsubscribing fury this week. If your newsletter bored me, not only did you get deleted, I took myself off your list entirely. And there you go...
I realize it's not easy to capture my attention and get me to read all the way through to the end. I'm a tough customer. So I got to thinking, what makes the difference between a fascinating newsletter that I actually read, and one that puts me to sleep or makes me hit the delete key faster than a dog can salivate?
Stories will get me reading, for one thing, but they've got to have the "curiously thing" going. There has to be some suspense...
Now I know this is all subjective and in the eye of the beholder, so the best way for me to teach you what I'm talking about is to send you over to read Michael Katz' latest ezine, "I've Got a Crutch on You."
He hits a home run every time with his newsletter, but this one is full of great tips you may be able to copy - er- I mean, model and learn from. This is just one great newsletter, entertaining AND educational at the same time. It just happens to be about writing great newsletters and you all can do this better, I know you can.
You make an excellent point. We have too much information coming at us from all directions. Eventually if for no other reason than sheer self-preservation we have to cut out anything and everything that isn't providing real value.
Posted by: Increase Sales Coach | April 05, 2008 at 03:16 PM