How can you create better business blog posts? This isn't always easy to do. How many different ways can you write about your expertise with enough pizazz to create buzz or at least a few reader comments? Here's a suggestion:
Go negative. Take something someone said and rigorously disagree with them. People love reading an argument. It's human nature. But there's a right way to do this...
Easier said than done if you want to maintain good relationships with colleagues and peers, if you ask me. One person who gets it right is Leesa Barnes, Podcasting Expert. Last week she disagreed with someone over the environment. I thought I'd share this excerpt and link to her post. She knows how to "go negative" in a way that is cool and stirs up the conversation.
Today, April 22nd, is Earth Day and I’ll be honest. I don’t care about the environment. Actually, I do care about the environment, I just don’t care about all the hype surrounding it. It seems that people care about the environment only when it’s cool to do so.
Read her full post and then see how you can use negativity to create an interesting post for your readers. Of course, you can always disagree with me and start an argument about this...;-)
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I heard somewhere that half the population responds to a negative statement, while the other half responds to a positive one.
Some will say focus on the positive because what you focus on you manifest. However, sometimes you have to be the bad girl with a the leather jacket on and stir up a little trouble.
Of course, being mean or demeaning is NOT the way to go. But I challenge content producers who publish blogs to try the negative angle on a popular topic in their niche and see what happens.
Posted by: Leesa Barnes | April 28, 2008 at 04:15 PM
Accentuate the Negative (www.grokdotcom.com/2007/10/15/copywriting-tips-accentuate-the-negative) explains this concept well and it works.
Tell someone not to do something... and he'll do it. We've planted a seed in his mind and he can't help but do it.
The honesty factor comes into play. Remember Avis famous slogan? "We're number two, we try harder."
Negative can work well in a lot of ways... when done right.
Posted by: Meryl K. Evans | April 29, 2008 at 07:19 PM