Is Creativity the New Drug?

Remember when Time Magazine proclaimed YOU, the readers, to be "Persons of the Year?" It was 2006 and they highlighted all the ways online readers were contributing content through blogs, YouTube, Wikipedia and social sites like MySpace...

It's two and a half years later, and it's all coming true in spite of the predictions of the idiocy of crowds...

It's common to see companies running contests for best video commercial for their products now.

I'm a little curious how many readers are actually contributing content on the web, either writing your own profile pages on Facebook, etc., posting video clips on YouTube or other photo sharing sites, or guest blogging? Do you use the Internet for your own marketing, or are you contributing content to other sites as well?

Like these two engineers who put together this amazingly creative cat video, are you doing things like this? I mean, who has time for this?

As the 2006 article in Time Magazine says, who sits down after work at night and instead of zoning out with the TV, says "I'm going to turn on my computer and make a movie starring my pet iguana? I'm going to mash up 50 Cent's vocals with Queen's instrumentals? I'm going to blog about my state of mind or the state of the nation or the steak-frites at the new bistro down the street? Who has that time and that energy and that passion?"

Apparently, two engineers do, and maybe you do too. What's going on here? Is creativity the new drug?

Comments

[tin whiskers]

Hi,
Creative work in new drug development is to a large extent riddled with a series of paradoxes and non-linear causality and thus needs to be dealt with using leadership practices which help researchers overcome what would seem to be paradoxical.