Copywriting Makeovers: Watch a Pro in Action

I don't know about you, but one of the best ways I learn about writing - especially writing sales copy - is by looking over the shoulder of a pro while they edit and tweak content to make it more effective.

When my first editor at the San Diego Union-Trib sat down with me and with a red pencil slashed through my first by-lined feature article, I rapidly learned how to make copy better. I remember fighting back the tears at the time, but boy did I learn quickly.

Now here's a chance to look over the shoulder of Lorrie Morgan-Ferrero as she tweaks copy in order to improve sales results. And, it's free. It all happens Tuesday January 22 at 2 p.m. ET. Here's where to register: http://snipurl.com/copymakeovers.

Here's why you should register: copywriting is THE most important skill you need to acquire when using the Internet to grow your business. Writing on the web involves copywriting skills, even when you're not writing a sales letter per se. That's because on the web, all you have are your words: they are your customer representatives and relationship managers. You must learn to write well.

Read more about this Copywriting Makeover Webinar presented by Lorrie Morgan-Ferrero of Red Hot Communications:

You're an ethical business owner with a knockout product or service that could make people's lives so much better, right? So why aren't they beating down your door to buy from YOU?

Here's the problem. It isn't enough to just have a great product or service anymore. You have to CONNECT with each member of your target market...truly, madly, and deeply.

To succeed in business today you must have:

=> Trust over hype

=> Integrity over "the fine print"

=> Attraction over revulsion

Here are the criteria to get them to buy. First of all, your prospect must know, like and trust you. Secondly they have to believe you can make their lives DRAMATICALLY BETTER. Fact is, we buy based on emotion. And what moves us into the psychological buying state are the words or the "copy." What you have to understand to get them to buy is this...

IF YOUR COPY IS WEAK SO ARE YOUR SALES!

It doesn't have to be that way!

I found out about a killer COPYWRITING MAKEOVER WEBINAR my friend, Lorrie Morgan-Ferrero of Red Hot Copy is giving away for free. (By the way, Lorrie has the reputation of being one of most knowledgeable and best teachers of copywriting working today.)

~~~~~ANNOUNCING A SPECIAL CONTENT-RICH WEBINAR~~~~~

If you're tired of beating your head against the wall to get them to buy, now's your chance to turn it around!

Mark your calendar for Tuesday, January 22 at 11am Pacific/2pm Eastern Lorrie is giving back in a free promo webinar -

Copywriting Makeovers - How Tiny Tweaks Can Skyrocket Your Profits! ($197 value)

These are secrets you can apply IMMEDIATELY to YOUR business. You don't want to miss this call!

http://snipurl.com/copymakeovers

FAIR WARNING: You don't have much time because this topic is EXTREMELY popular and she's already let the cat out of the bag to her own list.

(Yes, there will be a replay if you miss the call, but you must sign up to get access.)

http://snipurl.com/copymakeovers

Also, the REPLAY WILL BE UP FOR JUST 24 HOURS. After that 24 hour window the call will be taken down permanently.

Here's some of what you'll hear on the call...

* What you MUST do before you write a single word of copy (or expect it will fail miserably)

* How to make your copy easier to consume by your target market (if they ain't reading, they ain't buying)

* Simple ways get them to see you as the go-to person over ANYBODY ELSE in your market

* Psychological HOT BUTTONS that pull your prospect into your copy (don't worry - they are perfectly ethical)

* The one fail-proof technique to making your copy flow that even COPYWRITERS OFTEN OVERLOOK

* And more!

http://snipurl.com/copymakeovers

Reserve your spot now, mark your calendar, and be sure to call in early.

Sincerely,

Patsi

P.S. Literally thousands of entrepreneurs and copywriters have learned Lorrie's straightforward copywriting techniques and gone on to DRAMATICALLY IMPROVE THEIR BUSINESSES.

http://snipurl.com/copymakeovers

P.P.S. Isn't it time you looked at the ONE COMMON DENOMINATOR in all powerful marketing - COPYWRITING?

http://snipurl.com/copymakeovers

P.P.P.S. Copywriting is easy to learn with the right teacher. Anything Lorrie teaches is cutting edge, thorough, and fun! Don't miss this chance to skyrocket your business now. There simply is no reason to wait.

P.P.P.S. See if you recognize some of these names talking about Lorrie:

"Lorrie flatters me, often, by saying I helped her launch her career... but to be fair, my part was more like simply lighting the fuse on a rocket ready to go. She came out of nowhere, and quickly became the most widely-known and respected female copywriters around -- working with Dan Kennedy, Gary Halbert, Joe Polish, and other top marketers.

She brings a super-savvy female perspective to copywriting, as well as showing up most of the guys who have been in the freelance gig much longer than her. As a professional, she comes with the highest recommendation possible." John Carlton, www.John-Carlton.com

"If you become *good* at writing decent copy you can make a small fortune -- and that's no exaggeration. My good friend, Lorrie Morgan-Ferrero is one of the most UNDERRATED copywriters (and best copywriting TEACHERS) on the entire Internet. If you're looking for someone to break down the mastery of copywriting into an easy-to-follow, step-by-step process, you should check Lorrie out." John Reese

"I've made over $19,000 from the copywriting skills Lorrie taught me. Lorrie, no one I know in the industry teaches the principles and techniques of kick-ass, get 'em-to-buy copywriting as well as you do. I went from a fumbling and confused wanna be marketer to an unstoppable marketing maverick because you showed me step-by-step how to write words that persuade and sell. And I never thought of myself as a "sales" person - I have an art background. But you're special in that way because you understand what it's like to be a heart-based person and you are so gifted at showing people like us how to win in the internet marketing game.

Thank you so much Lorrie because FINALLY there's someone teaching copy with a down-to-earth, sensitive approach!" James Roche, www.infoproductguy.com

"I'd like to credit Lorrie with helping me earn $7,674 in 72 hours. And tens of thousands of dollars since then using copywriting techniques she taught me. You know how sometimes you learn something you didn't even know you needed to know? That's what learning copywriting from Lorrie is like. I work with independent professionals and entrepreneurs everyday and I'd say the single biggest reason their incomes aren't higher is bad copy." Michael Port, www.michaelport.com

Comments

[Rosalind Joffe]

I got an email from Red Hot Blog and didn't sign up for this call because as I read it, the free call was to discuss her series- which is something that has to be paid for (or is free if you're a member).

Then I got your email - and it looked like there was real content in the teleseminar. So I signed up.

But when I clicked on what Laurie sent out, it still reads as if it's just a pitch for the series.

I know you're not purposely trying to confuss. But this doesn't seem like copy writing I want to emulate. Does it?