Conversations, not Advertising Hype

If you're writing about your company or your services and products with a conversational tone, you're right on track. An article in Business Week tells why. Advertising: Now a Conversation by Ted Shelton Business Week Jan. 18, 2009:

In today's environment where independent information about a product is plentiful, traditional one-way messages to consumers no longer work... in the post-industrial world, reputation, relationships, and recommendations can come at any time from anywhere to affect a purchase decision.

Blog authors and content marketers who embrace the fact that consumers are going online to find out about products and services are finding that joining the conversations is more effective.

But what if you're a small business owner or independent professional? There may not be any conversations to join. You must start the ball rolling. Create a conversation with your readers. Engage with them about their challenges and frustrations. Provide free information and solutions.

Find out more about how to write blog content effectively by joining us for February's course: www.boostyourbusinessblog.com.

This requires a new style of writing that many marketers and professionals quite simply don't know. How do you have a conversation on your 

business blog? How to you create interest in your company without the hype and sales language? It's neither a mystery or rocket science - but it is a new way of writing.

That's one of the modules of our 4-week teleseminar course: Better Business Blogging: Boost Your Business Blog, starting in February. We cover 4 important elements of blogging: Content, Outreach, Design and Action.

Join us for 4 Tuesdays in February and we'll help you improve your blog results. For information, go here: www.boostyourbusinessblog.com.