Writing for Your Business: Here's a Pathway to Profits

Writing for business: where to start? What's the best path to follow if you want your writing to work for you?

If you want to successfully market your business on the Web, you have to write quite a bit. And I don't only mean the copy on your Web pages, although that's a start. You must write on a blog, write articles for your own website and for article syndication sites, write a newsletter, write press releases, and write a white paper.

Of course, being successful means selling something, so you also have to learn to write persuasively for your email promotions, landing pages, and autoresponders. That means learning copywriting, unless you can afford the big bucks for a copywriter.

On this blog, I've been covering many of these writing tasks. I started out covering what you need to know about writing a successful newsletter, but boy, has that evolved. This list of writing projects for successfully marketing your business online is big.

To avoid overwhelm, let's break it down. I recently composed a special report for our Blogging and Beyond Mentor Program, describing a Pathway to Profits.

In the next few weeks, I'm going to break it down for you here: what is the sequence of writing tasks necessary when you take your business online and want to get found, get published, and get leads for your business?

There is “no one size fits all” solution for everyone who wants to do business on line. There is no one road to take to get to success. It's truly different for everyone.

The person who is selling a book will have different needs than a person selling coaching services. It's impossible to say "do it this way and you'll be successful".

But ask anyone who makes money from their online marketing efforts and they'll have followed some basic best practices. Stay tuned as I lead you down The Blog Squad's Pathway to Profits(tm)...

Comments

[Joan Stewart]

I’m so glad to see you mentioned press releases.
Writing and distributing press releases online to promote your business is one of the most powerful promotional strategies you can use. As a publicity expert, I get more questions about press releases than about any other topic.

That's why I created a free email tutorial called "89 Ways to Write Powerful Press Releases." I explain why we should no longer be writing press releases only for the press, but for consumers who can find the releases online, click through to our websites and enter our sales cycle, even if journalists don’t think our release is worthy of attention.

The course includes several terrific press release samples as well as "before" and "after" makeovers.

You can sign up for the free press release writing tutorial at http://www.PublicityHound.com/pressreleasetips/art.htm

It's a very long tutorial, with an entire week devoted to writing good headlines, but please stick with it. By the time you're done, it will be like earning a master's degree in writing and distributing press releases. And you'll know more about this topic than many PR people.