They say the more you do something, the bigger your muscles get and the easier it is. Writing news releases has always been heavy lifting for me.
Somehow, using the mental imagery technique I described in the post "Writing: How the first sentence is like the serve in tennis," I cranked out 3 press releases yesterday without much struggle.
Maybe this stuff really works: deep breathing and telling myself I'm really good at this. Or, just maybe, all of the online studying on how to write a press release has kicked in.
Like most things in life, success is usually preceded by doing something poorly and practicing the hell out of it. It helps to have good teachers and coaches along the way.
My press release writing teacher is Joan Stewart, aka The Publicity Hound. Joan actually gives away her knowledge about writing good news releases in an email tutorial, "89 Ways to Write Powerful Press Releases." You can learn from her too if you sign up, it's free.
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