Last week we covered how to write an advertorial, described as persuasive copy written from the readers' perspective, designed to educate and inform AND with a specific call to action (sign up, download, buy).
This is a form of sales copy dressed up in Sunday best. Even if your reader doesn't buy, they will have learned something, or have been entertained, and you at least gain a favorable impression for next time.
Landing pages are one-page web site publications designed to get readers to click, register, or buy. This is where you publish your advertorial. There are smart ways to construct a landing page.
Roberta Rosenberg, the Copywriting Maven, has guest authored a post all about landing pages over on Brian Clark's Copyblogger site. It's a great learning piece because she critiques a landing page and gives 10 tips for improvement.
If you're like me, you learn from examples, so I suggest you hop on over there now and learn more about what should go onto a landing page, besides good advertorial copy.
Previous posts on advertorials:
Advertorials: Step 7- Provide Proof
Advertorials: Step 8: Make an Irresistible Offer
Advertorials: Step 9: A Clear Call to Action