Ezine Critique: This one's a bummer

Hi <$firstname$>,

Warm and fuzzy yet?

Don't you love it when someone reaches out to you this way? For anyone who uses Kick Start Cart or one of the other versions, you recognize this as a glitch somewhere that should have inserted your first name.

I wouldn't have minded too much when I got this ezine from a person who bills himself as an expert, except for a couple of things:

1. I never asked to be put on his ezine list, and never answered an opt in request
2. His area of expertise is directed towards something I have no interest in doing
3. I am not in his targeted audience of potential clients

He lost all credibility with me. I stopped reading after the first 5 paragraphs. Why? The first 5 paragraphs made excessive use of these pronouns:

I, me, my, they, their, them

It wasn't until I scrolled 1/2 way down (and it was a long article too) that I found the word "you."

If you want to engage readers in reading your ezine, shouldn't you use the word "you?" I think so.

Next time you meet someone at a workshop and get their business card, be sure to ask if you can put them on your email list and then send them an invitation. That way you don't annoy people with your stuff.

His area of expertise? Selling and persuading. You'd think he'd know better, no?