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Dear Patsi and Denise,

I agree that sales copy needs to be educational. I get hooked into signing up for newsletters because of the good information in the first few newsletters. After that, the newsletters lack good information and focus only on selling. I get annoyed and leave them unopened.

Thanks for sharing.

Jean Tracy, MSS

I believe you cannot ignore the sales letter and copywriting skills. Everyone doing biz on the Internet needs these skills regardless of the type of business they are in. However, using an advertorial, or edumercial, format can greatly aid in the writing of a sales letter.

Denise is right: you still should learn copywriting and sales letter writing techniques. What I wanted to emphasize, however, is that you can't always apply what they teach about writing sales content to you and your service business - it has to be adapted so that you build on relationships through educating rather than pure promoting.

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