Email Marketing by the Numbers

Chris Baggott's new book, Email Marketing By The Numbers, is now available on Amazon.com. Why are we excited about this? Well, I'm one of the featured authors.  It's a "compendium of ideas" culled from many people.

I was going to wait until I got my copy to sing praises, but heck, why wait. It's good. I know because I saw the copy before it went to the printers.

It is a great way to understand the power of email marketing, and to get latest best practices for ezines. It doesn't matter if you are a lone professional or a big company, you need to understand email marketing if you're going to leverage the power of the Internet for marketing.

Just so you know, the sound of horns in the background is me tooting: I've got 2 chapters in there!

Chris Baggott is Co-Founder and Chief Marketing Officer of ExactTarget and we interviewed him on Blogging and Beyond in February about whether or not email is dead. Can you guess his answer?!

Chris Baggott's new book, Email Marketing By The Numbers, is now available on Amazon.com. Why are we excited about this? Well, I'm one of the featured authors.  It's a "compendium of ideas" culled from many people.

I was going to wait until I got my copy to sing praises, but heck, why wait. It's good. I know because I saw the copy before it went to the printers.

It is a great way to understand the power of email marketing, and to get latest best practices for ezines. It doesn't matter if you are a lone professional or a big company, you need to understand email marketing if you're going to leverage the power of the Internet for marketing.

Just so you know, the sound of horns in the background is me tooting: I've got 2 chapters in there!

Chris Baggott is Co-Founder and Chief Marketing Officer of ExactTarget and we interviewed him on Blogging and Beyond in February about whether or not email is dead. Can you guess his answer?!