I just finished posting about Joan Stewart's "New Rules" for press releases when my feed reader let me know that Lee Odden also posted similar news about the way press releases play into your marketing mix.
His great post goes into more details and gives 10 tips on how to write a release for search optimization, so you won't want to miss it.

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Any business successivity depends on its market mix. Marketing mix is a combination of product, price, place, promotion. So optimizing the marketing mix is the primary responsibility of marketing. By offering the product with the right combination of the four Ps marketer can improve their results and marketing effectiveness. Making small changes in the marketing mix is typically considered to be a tactical change.
Steven
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Posted by: Steven | February 18, 2009 at 12:29 AM