Ezine Trend? A Blog-zine Launched by Debbie Weil

I think of Debbie Weil as a sort of "fairy blog mother," since I started my first blog due to her persistent blog evangelism way back when. She is a champion of corporate blogging and author of the book The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right (Penguin Portfolio 2006). 

So when Debbie Weil writes about a something new, I pay attention. Now Debbie has killed her newsletter. Or rather, transformed it into a blog. She saves time and energy, and can get instant feedback from readers through comments. Subscribers get an email update and are directed to the blog. She also sends out a short text-only version of WordBiz Report.

She writes about her reasons why she decided to combine her e-newsletter with a blog, and it's an interesting read.

If you struggle with writing and formatting (not to mention email delivery problems), then you want to read her post and gets the details on how she is doing this.

What do you think? Is this going to be a trend? Are more newsletters going to be published and delivered onto blogs, avoiding crowded inboxes? Let me know your thoughts.

Comments

[Debbie Weil]

Patsi,

Thanks for your kind words. To be absolutely clear, I have *not* killed my e-newsletter. In fact I'm still sending out both the HTML and text versions via email (I use EmailLabs.com). It's just that I'm using blog software (WordPress) to create the HTML version. And the result is that reader who click through to read a full article find themselves on a blog entry page - not a static HTML page with the full article. A bit difficult to explain. But works better for me AND I hope for my readers who can now see theirs and everyone else's comments as part of the article.