Email Marketing is Not Dead: Part 1

Email Marketing is Not Dead: Top 10 Reasons to Publish an Ezine

©2006 Patsi  Krakoff, Psy. D.

Email marketing is far from dead, despite the fact it can be a challenge to build an opt-in list of email addresses. Even with the popularity and ease of publishing on blogs, an ezine should be a standard in your online marketing toolbox.  Ezines are easy, accessible, inexpensive, instant, and interactive

Here are ten reasons to publish an ezine:

1. Gain name and fame; become widely known as an expert in your field to people you might not ever see or meet. You establish yourself as a thought leader and demonstrate your expertise in a way you could never do on a website or brochure.

2. Cultivate a relationship with your readers; establish trust and credibility. Your ezine is an opportunity to teach, to share interesting information, and to share your philosophy and real life experiences. Readers get to know you. Show them what you know, and also that you care. (There is that old adage that says 'people don't care how much you know, until they know how much you care!')

3. Create quality content for your website. When you post your ezines on your website, you increase the chance of search engines picking up your site because you have more pages and more content.

Stay tuned for 4 more reasons to publish an ezine...

Comments

[Email Hosting]

Would you say an ezine is the same as a blog? Ezines are newsletters right? Why not just put up a blog on your site regarding your topic and let people post back and forth?

Email Marketing will never die simply because it works. It works very cost efficiently.

[Denise aka The Blog Squad]

I would say an ezine is not the same as a blog. However, you could use a blog to deliver and archive your ezine. I think I'll address this in a future post.

Typically ezines are delivered by email and rarely do publishers archive them on a website. This means that the search engines never see them and the content cannot be found by your prospects.

We deliver our ezine, Savvy eBiz Tips via email and then post it on our website at http://www.blogsquad.biz/savvy-ebiz-tips/

This allows are readers to subscribe either by email or by RSS feed. The ezine features more formal articles where a blog tends to be less formal and invites more interaction.

[Patsi Krakoff, The Blog Squad]

Ezines are not the same as blogs. Not only is the delivery method different, but the writing style is shorter and more informal, more conversational. Ezines don't usually get the search engine juice as blogs, but they could if, like Denise said, they are regularly posted as a new web page, and you could also submit the articles for your ezine to article directories. The two do go hand in hand as a great marketing duo, just used differently. The Blog Squad recommends doing both.