Marketing Tip#6: Podcasting

In case you're wondering why tip # 7 was posted here before #6...well, me too. Guess I got ahead of myself!

In any case, here's an additional way to create income while marketing at the same time. This is our 6th tip in the series on marketing your book, ezine, or blog.

6. Podcasting – create audio files easily by scheduling teleclasses and recording them. Some people like to get their information auditorily and at their convenience by downloading mp3 files to their iPods. Or, you can podcast a chapter or excerpt from your book.

Use a free teleconferencing bridge line like http://www.freeconference.com to host a group call.

Record your call, upload the audio file, and then post to your blog or podcast using a service like www.audioblog.com.

As an added benefit, you can get these calls transcribed; then convert the word doc to a PDF file which you can either give away, or sell, in exchange for people’s email address. www.CastingWords.com is a fast, affordable transcription service.

You can charge a small fee to cover the costs of recording, editing and shipping, or you can make the podcasts available for free as an audio file or MP3 file that people can download off your blog or website.

If you have really valuable content relevant to your audience, you can also create a membership fee. Denise and I have done this for our Conversations with Experts teleseries.