The Two Most Important Words

...are the words 'you', and 'because.' Read this great post by copywriter Brian Clark over at Copyblogger.

Apparently, we are all self-focused, and want to read what's in it for us...but you knew that. What you might not know is how important it is to give your readers a 'reason why.'

A study by a social psychologist shows that everything is better when you explain why you are doing something, even if the explanation is lame. Read about this on Brain's post...because I told you to...and it will make you smarter when writing your newsletters and blogs.