Steven Johnson: Mind Wide Open: Your Brain and the Neuroscience of Everyday Life
Malcolm Gladwell: Blink : The Power of Thinking Without Thinking
Thomas L. Friedman: The World Is Flat: A Brief History of the Twenty-first Century
Michael Ray: The Highest Goal: the Secret that Sustains You in Every Moment
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It's all the rage now. Using articles to drive traffic to your blog and/or website. The fact is, Internet marketers have been doing this for years, and it's finally catching on with the mainstream online business community.
This week Denise and I attended a teleclass with our mentor, Tom Antion, about using articles. Denise wrote up some of his tips on her blog Your Project Partner. Check out 21 Ways to Use Articles to Build Your Business.
Busy week:
iPod contest ending soon, enter now: www.savvyebiztips.com . This ends April 30.
Search engine mysteries revealed with Lee Odden, Wed. April 26, 8:30 p.m. ET, register at Conversations with Experts .
Thursday, April 27, 12 noon ET, The Blog Squad is interviewed by author Mike Jay about blogs and books, for the launch of CPR for the Soul. Join us at: 865-362-4050 Pin 1251#.
The Blog Squad Interviewed by
Business Coach Mike Jay
Topic: Using a blog to create and publish your book
Thursday, April 27, 2006
12:00 PM EST - No charge
Join us at: 865-362-4050 Pin 1251# and find out the latest and greatest from "these two mavens of execution."
http://www.cprforthesoul.com/interviews/blogsquad
Anybody who has a website or blog needs to know the basics of how search engines "read" your sites and rank you. This Wednesday, learn all about it. We've invited Lee Odden, of TopRank Online Marketing, to speak to our savvy group on the Conversations with Experts teleseries. There's no charge for attending, but you have to register to get the call in number.
Search Engine Optimization with Blogs and Press Releases
Wednesday, April 26, 2006, 8:30 p.m. ET
Guest Expert: Lee Odden
You don't have to be a techie, or understand how this all works, but as the owner of your sites, you need to know how to make them work like they're supposed to.
No excuses anymore, even if you have a web person that's supposed to do this for you, you need to know if your site is optimized or not.
Here's what you'll learn:
Gone are the days of optimizing web sites through a sprinkling of keywords and submissions to the search engines. Today's savvy marketer integrates a mix of tactics to gain the credibility and authority necessary for dominant search engine rankings.
Veteran Internet Marketer, Lee Odden of TopRank Online Marketing will discuss how a combination of search engine optimization, blogging and online PR can provide a distinct advantage over traditional web site marketing methods. He’ll explain the core concepts of search engine optimization as well as specific blog marketing and press release optimization tactics that any web site owner can implement.
...are the words 'you', and 'because.' Read this great post by copywriter Brian Clark over at Copyblogger.
Apparently, we are all self-focused, and want to read what's in it for us...but you knew that. What you might not know is how important it is to give your readers a 'reason why.'
A study by a social psychologist shows that everything is better when you explain why you are doing something, even if the explanation is lame. Read about this on Brain's post...because I told you to...and it will make you smarter when writing your newsletters and blogs.
What is your core message? What is the purpose of your newsletter or blog? Have you written it out, and is it clear? If not, take some time to do it now. I see so many people who rush into getting out their newsletter or blog without a clear purpose. You need to know what your core message is because it will make writing easier and more interesting. Are your newsletters short and targeted?
Many of you know that I have changed my Newsletter Nuggets ezine from weekly to bi-monthly and revised it to focus on newsletter writing tips, and ezine article topics for executive coaches and consultants. To see the revised version, send an email to dr.patsi-159657@autocontactor.com.
Denise and I, as The Blog Squad, have taken the Internet marketing info out of Newsletter Nuggets, to form Savvy eBiz Tips, a weekly, plain text ezine, packed with information about using the Internet to grow your business.
You don't need another newsletter that tries to cover all the bases, nor do you need one that takes too long to read.
Savvy eBiz Tips is delivered on demand, and gives you short tips on how to make your Internet marketing tasks easier and quicker.
Oh, did I mention that you can win an iPod this month, just for subscribing? Yep, go here to sign up and enter the contest. When you do, you will find out another way you can win an iPod and a Razer Copperhead mouse.
The Ezine Queen's 7-Step Plan for Building Your Ezine List
Wednesday, April 19, 2006, 8:30 p.m. ET - FREE
Guest Expert: Alexandria Brown, The Ezine Queen
Are you still struggling to grow your email list? You're not alone. It’s one of many entrepreneurs’ biggest challenges. You can have the best products or services in the world. And you can send out the best ezine or emails in the world. But if you have NO LIST, you have no one to market to and buy your stuff!
And you may know of one or two methods, but you don’t have a step-by-step PLAN. Well, Alexandria Brown, “The Ezine Queen”, has a clear and simple 7-step plan for building your list and she’ll be sharing it on this call. Don’t miss it!
Alexandria K. Brown, The E-zine Queen, is the authority in driving business via e-mail publishing. Her award-winning tutorials, teleseminars, and workshops have taught thousands of solo professionals and small biz owners how to market online inexpensively to get more clients, customers, and long term sales. She’s author of the award-winning "Boost Business With Your Own E-zine" system.
She’s consulted for prominent companies such as New York Times Digital, Adweek Magazines, Scholastic Books, and Dun & Bradstreet, but her passion lies in showing small business owners how to create consistent streams of income using the Internet.
Alexandria has been interviewed by The Wall Street Journal and sponsored by Microsoft, and has been featured in Entrepreneur Magazine and countless marketing books including Confessions of Shameless Internet Promoters by Debbie Allen. Her Web site is EzineQueen.com.
Register: www.ConversationsWithExperts.com
If you cannot attend the live Conversation, you can pre-order the audio program for only $4.95. After the Conversation the price will be $9.95. Save 50% and pre-order the audio program now.
Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.
Conversations with Experts is sponsored by Build a Better Blog System.
Just a reminder, today's the release day for Mike Jay's CPR For The SOUL, the book on Amazon. Actually it is much, much more than a book. It is a program for taking your business and life to a higher level, by going deeper into who you are.
The bonuses when you buy the book on Amazon today are incredible. He's offering weekly interviews with experts in the human and business development fields, and for that all you need to do is register. Denise and I will be interviewed by Mike on April 27.
Dr. Don Beck, founder of Spiral Dynamics Integral, wrote the forward, as an example of the kind of support and credibility that surrounds Mike.
My colleague Mike Jay, a long time business coach, has been creating ebooks and audio programs for nearly 8 years, and has just completed an amazing book and series of programs called CPR For The SOUL.
If you invest in one personal growth program this year, this is it. There are many key products in CPR For the SOUL to assist you in understanding who you are at a deeper level. This contributes to building a successful business and marketing your practice, your products, and developing your ideas.
Here's how you can participate:
You can purchase Mike's new book tomorrow April 14, 2006, and pick up the free bonus package Mike has assembled to accompany the book for only 39.95, plus shipping.
Just click here for details on CPR For The SOUL.
For those of you who know the name, Mike Jay's been training business coaches and is active in the Executive Coaching Summit held every year before the International Coach Federation conference. He founded B-Coach Systems from which I graduated in 2000.
He has an amazing grasp of both business and psychological systems which he synthesizes into programs for human and business growth.
So, forget Chicken Soup! This is CPR for the Soul!
Denise wrote about getting backlinks from Amazon, by writing a review of a book, and posting your profile on Amazon, with links to your site and blogs, over at our Build a Better Blog.
Since your site or blog is judged to be important by the search engines such as Google if great big important sites (like Amazon) link to you, this makes sense. Here's some excerpts from the article, Backlinks from Amazon.com
Maybe I'm missing something here and web/SEO gurus who know way more about this can add to my limited knowledge, but if you were to set up a profile on Amazon.com that includes a link to your blog, then post book reviews, create Listmania lists and guides, wouldn't that help your pagerank?
At the very least it can help create awareness for you and your business. If your review is substantial and provocative, a reader might click on the link for your name. That takes them to your profile and if that's compelling, they may click on the link to your blog. Over the weekend I posted a review of Tom Antion's book The Ultimate Guide to Electronic Marketing for Small Business. I'm going to make a point to post book reviews from here on out and see if it makes any difference.
Do you use this as a way to drive traffic to your blog? If so, what's your experience?
Hate to admit this, but the astute people over at Amazon even sent me an email asking me to review the last 3 books I bought from them, and I ignored it, or rather put on my 'to do' list (that never gets done because it isn't on my 'urgent' list).
Okay, okay, now I get why this is so important.
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