Biggest Mistake in Coach Ezines

In this ongoing series of how to write profitable coach newsletters, Milana Leshinsky reinforces what I have often said in reviewing hundreds of coach ezines:

The number one mistake coaches and consultants make in newsletters is omitting a call to action. Here is an excerpt from Milana on the 4th element necessary for a great ezine.

Success Factor #4: Action. This is the biggest most common problem I see in coaching newsletters.

Great topic, great information, plenty of personality and unique voice... ...but no call to action! A call to action is a step your readers can take to implement the ideas you shared with them.

Ideally, you want to tie everything your write into a coaching program or a product you sell. For example, going back to the relationship coaching, an action step could be:

- Take a self-assessment on marriage readiness

- Sign- up for a communication for couples
tele-seminar

- Register for an upcoming group coaching
program for couples

- Attend a live event on love and dating

- Purchase a book or an audio program on family
budgeting

- Send a question about your relationship situation

All of these calls to action prompt either a purchase or further interaction with you, getting your reader one step closer to becoming a coaching client.

Without a call to action, your subscribers will read your stuff, thank you for the great information, and file it away.

So make sure that ever issue you send out has a call to action.